The women of BlackPink have had quite the joyride in the Western Hemisphere thanks to their Coachella performance, their Corden show appearance, and the major impact social media has had on their international growth. Besides BTS, BlackPink has been one of the international faces of KPop.
blackpink on bbc radio 1 oof
— ɴɪɴᴀ 🖤🐺 (@skznina) April 25, 2019
Radio 1 are playing blackpink!!
— becca ✨ (@becca_pats) April 25, 2019
Waiting for Blackpink to come on the radio w/ Kill This Love like BTS w/ Fake Love
Smh smh smh
— -ˏˋ 𝐃𝐞𝐦𝐢 (@CherryBIossxm) April 25, 2019
Interscope, in response to their popularity, had decided to push their presence into the realm of radio airplay. This is why they’re making a traditional radio campaign for “Kill This Love.”
The official announcement says that the monstrous song will impact pop radio on May 7th. This makes “Kill This Love,” the women’s first single in the US!
omg they playing blackpink on the radio
— || reese || (@__parkjimined) April 25, 2019
@NatashaCastles played blackpink on the radio today and i’m still crying 🥵
— tamara // boy with luv 🥀 (@daysixftbangtan) April 25, 2019
This recognition may help to create more interest in KPop from those who aren’t necessarily into the more modern and international online music exchange. It should also be noted that some radio stations have already started to play the track.
What an exciting time to be a KPopper!